10 Reasons You Should Have An Email List & Newsletter

Indie Artist Tip Of The Day – 10 Reasons You Should Have An Email List & Newsletter
By IndieVinny, on January 2nd, 2012 © 2011 Vinny Ribas

1. You can target-market your communications to people who honestly want to hear from you.
2. Your newsletter is a great place to sell advertising space or trade it for a sponsorship.
3. You can create anticipation for your shows and your music.
4. You can conduct surveys to learn important information about your fans.
5. You can introduce new music, try out new songs or even get opinions on new merchandise ideas.
6. You can drive your fans to your website, to iTunes and/or to YouTube. You control what you want them to see and hear.
7. You can market your shows directly to fans in the specific geographic regions you’ll be performing in.
8. Monthly or bi-monthly newsletters keep your music and your shows in the forefront of your fans minds. Remember, out of sight, out of mind.
9. You can attract and mobilize a street team.
10.You can share your personal stories, anecdotes, challenges etc. with people who really want to know more about you. There may be some things you don’t necessarily want the whole world to know.

This list could easily be modified for the visual artist.